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Pre-Direct Listing Liquidity Programs

A platform for private companies to design their own continuous secondary marketplace.

This Product Helps:

  • Private Companies
Create A Marketplace east
Centralized Company Marketplace.

As Companies Prepare for a Direct Listing, We Collaborate to Design Marketplaces that Meet Shareholder and Investor Objectives.

Our custom marketplaces are transparent, operationally efficient, and promote price discovery ahead of going public.

Create A Marketplace east
Auction performance graph displaying price trends with options to accept bid offersInvestment sale form for DataTABL software showing transaction details, Nasdaq Private Market
Why Nasdaq Private Market.

Helping You Transition to Your Next Stage of Growth

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Proven Success

Facilitated a total of $45B+ in program value across 160K+ eligible participants in 650+ company-sponsored programs of which 250+ companies reached unicorn status.

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Experienced + Regulated Intermediary

As a seasoned intermediary for hundreds of private company transactions, our team facilitates a variety of complex client liquidity programs.

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Centralized Trade Data

A transparent marketplace tracking bids and asks into an order book allowing for companies to keep a pulse on market supply and demand.

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Price Discovery + Institutional Demand

By providing late-stage growth private companies access to institutional bids, we offer a key market indicator of demand and price to build new relationships as companies prepare to enter the public market.

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Company-Sponsored + Customized

Companies control the offering and customize their program to meet specific shareholder needs, investor requirements, and company goals.

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Technology Designed for Companies

Trading marketplaces are built and executed via our modular, cutting-edge trading technology that offers companies complete control and oversight throughout the entire lifecycle.

Trading Solutions.

Build Recurring Windows of Liquidity

Company marketplaces batch secondary activity providing shareholders and investors with a market-driven price.

Nasdaq Private Market order book showcasing common and preferred stock valuations and trading options
Client Testimonials.
Docker for Testimonial - Scott Baumgartner
Thanks to Nasdaq Private Market we were able to offer eligible Docker employees valuable liquidity for their equity grants. Their commitment to client success continues to deliver powerful results for our team, shareholders, and investors.

Scott Baumgartner

Chief Financial Officer, Docker

Annie - Headshot
Working with NPM, especially their tireless and service-oriented operations team, made our transaction a smooth one. NPM's support enabled us to keep our attention on the athletes we serve & employees who obsess over them.

Annie Frye

Legal, Strava

Brian Caroll - Headshot
NPM has been a key partner in Hopper's program to create multiple opportunities for partial employee liquidity. We appreciate NPM's creativity in adapting to Hopper's unique transaction structures.

Brian Carroll

VP Corporate Development and General Counsel, Hopper

Matthew Rinegar - Headshot
NPM serves as an incredible partner for us. We’ve leveraged their secondary solutions multiple times to provide liquidity for employees. They deliver a professional and seamless experience for our team.

Matthew Rinegar

Senior Corporate Counsel, Icertis

June - Headshot
We had the pleasure of using the NPM platform and had a fantastic overall experience. Nasdaq Private Market’s knowledgeable and efficient team enabled us to successfully launch in a tight time frame.

June Ko

Legal, CircleCI

Scott - Headshot
Thank you to Nasdaq Private market for being a great partner throughout the tender offer process!

Scott Buxton

VP of Finance, DataDog